A picture without saying anything says a thousand words. Images may communicate a lot about the feelings you’re attempting to convey in your marketing initiatives. With a single keyboard click, you can cover the level of emotions you’re feeling without any problem expressing.
It’s all about emojis here.
Emojis have a place on a variety of marketing channels, whether your audience is youthful and hip to the current conversation media trends or you adopt a more traditional approach.
If you are a person who is fond of brands and follow a lot of them on social media then you must’ve noticed how brands use different emojis in their messaging and branding to lure customers. It helps a brand to increase its engagement by 25%.
Emojis help your brand become more relevant, offer depth to your messaging and help you in appealing to the audience on a greater level.
MARKETING GENIUS KIM KARDASHIAN
Kim Kardashian’s latest SKIMS campaign is a great example when talking about great marketing. The star is not only a successful entrepreneur but also a marketing genius. She knows how to earn all the attention.
Kim always manages to follow and stay relevant. She is often the one who starts trends and this ambitious attitude of hers is something that grabs a lot of attention from the audience. Her now-iconic KUWTK rant set the market for a lot of her future business successes and proved that this is only the beginning.
She knows what’s hot when it comes to marketing and tapping her sister Kourtney and her newfound best friend Meghan Fox in their campaign proves that. They’ve been recently the talk of the town due to their rockstar and the pictures of this campaign received an immense response within 24 hours.
There are plenty of other examples that prove her great marketing skills like the ad for her velour tracksuit starring Paris Hilton was a great hit as it was such an iconic style of the icons in the 2000s.
The hard work and backing up and support of her has made anything she does become a hit within a few hours. From getting the new hot topic of media and new favourites Kourtney and Megan for a SKIMS campaign to creating Kimijos i.e. butt and peach emojis, you can’t deny that she is a marketing genius and leaves no stones unturned when it comes to marketing her business.
ENJOYING THE BEEF BETWEEN DRAKE AND KANYE
The latest beef between the two great rappers Drake and Kanye West is also a great example when it comes to talking about emoji marketing and how beneficial it is.
Recently Kanye splashed Drake’s hometown with Billboard’s of his latest album after which a little tiff between both megastars began but apart from all this chaos in a cluttered space a Canadian casual dining chain, Jack Astor made sure to enjoy the advantage and attention of the little billboard battle and set room for just a little more beef.
With all this going on the restaurant knew how to add fun to the fire and how to turn this little tiff into an opportunity for great advertising and grabbing the audience’s attention. With the help of a creative agency, this restraint got a billboard right across to Drake’s latest emoji laden album cover.
The restaurant replaced the I’m if pregnant women with pregnant women smacking on a plate of burgers and fries with the words ‘certified food baby’ printed in red font on the top. This humorous emoji campaign was such a marketing genius idea and was just a hit at the right time.
The emoji grabbed a lot of attention and became pretty famous within a few hours and grabbed a lot of public attention at the restaurant. They made sure to take every advantage of this beef to sell off their own ‘beef.’
EMOJIS AS A GREAT SOURCE OF COMMUNICATION BETWEEN PATIENT-PHYSICIAN
A recent study by some senior authors Suhan He, a physician at Massachusetts General Hospital in Boston and Jennifer Lee founder of grassroots group Emojination and some other authors stated that medical disciplines can gain benefit from having their own unique set of iconography.
They believed that by adopting some healthcare-specific emojis in their everyday work could improve their communication with children who are yet to develop their language skills completely, people with disabilities and people who speak different languages.
This idea was relative and can be a great way of communicating as emojis act as a universal language and people and kids no matter what age group they belong to find it easier to understand and make their conversation easier.
The authors noticed that using emojis could be a great initiative while taking emergency clinical decisions as it could support the usage of point and tap forms of communication.
The authors believed that emojis act as an epitome of standardization, universality and familiarity when in the hand of the healthcare professionals could act as a boon and make pictorial communication with patients highly effective.
This is a great example to discuss how emojis have turned into a universal language and how it has no language barrier. It also makes communication easier and better and acts as a great source for communicating.
‘CERTIFIED LOVER BOY’ ALBUM POSTER
Drake is an icon when talking about his career. With grammy and such a powerful social media presence, he has gained immense popularity everywhere. His latest poster for his album Certified Lover Boy has turned the charts of the meme game and became iconic.
Though the poster makes no sense and gives the audience a whole area to think whatever it means but at the same time has become a great meme inspiration for everyone out there. The popularity of emojis among people is a great source of popularity for this poster as it contains the emojis of women emojis.
This emoji laden poster paved the way for great popularity to the album as it has nothing complex to understand and is pretty easy to get.
It has become a whole meme sensation on social media giving rise to a lot of memes. This proves that emojis work as a great marketing campaign as they are pretty easy to understand and do not require any prior knowledge.
These are some of the examples of how different industries made it easy to communicate with an audience using emojis. Hope this helps. Happy reading!