Live streaming has become a true sensation in the last several years, and generally, more and more people are drawn to watching a live stream rather than a normal video, documentary, and reading. It is astonishing how intellectual discussions between several hosts and participants can go for 6 hours with the audience’s full attention in the background. As it became such a sensation, major brands did not wait to hop on the train, and famous brands regularly live-streamed their events for marketing purposes. Viewer engagement is astonishingly high, and if you have quality content to share, maybe you have already considered the option of starting. If that is the case, here are some useful tips on how to choose the right live streaming software for your success.
The limits and possibilities
When choosing the right software for your streaming, look at the limits it offers. For example, a good stream and its success highly depend on how many people are regularly watching your stream. Therefore, look at how many people can simultaneously view it without any restrictions or time limits. The more people who can see, the better, thus any restrictions are limiting.
Is there a limitation on a specific country, and if so, can it be removed so that you may reach a larger audience?
As said at the beginning, some live streams can last for several hours. There has even been a record, for over 200 consecutive hours of live streaming. And if you are trying to make use of the duration of the live stream, look if there are limitations on that.
When it comes to “possibilities”, we mean how some of your viewers or potential viewers watch you. Do they have to make an account, become a member, download a particular platform or an app? Or is it enough if they enter via a publicly shared link? Think about this, as it can make a huge difference in your views. Most people prefer an accessible and easy to enter live stream without further complications and obstacles.
Can you make your “community” part of the experience
Streaming on its own has proven quite popular, and most people do not mind just sitting and listening. We mentioned how certain intellectual discussions are live-streamed and viewed for up to 6 and 7 hours, especially when there are celebrity guests like Jordan Peterson, and similar alike. These streams generally consist of only talking on a wide range of different topics, and getting the full attention of the audience.
If you, however, prefer to stream completely different content, maybe consider whether the software offers the option of viewer engagement and participation. Meaning, if the viewers can live comments on the spot during the stream, emojis, even the option of instantly sharing the stream while it’s going on. Basically, do not freak out as all you need to know about the software is if it has these features, as it can easily improve the whole experience for the whole audience. With such options, especially with the option of choosing different backgrounds or templates for moods and various situations, you narrow down the distance between you and your audience making it a more realistic experience. This is how communities are built, as people are more engaged, they develop a feeling of belongingness.
This will guarantee you a loyal number of fans you can definitely rely on, and it will boost the number of people regularly watching your streams.
Application Programming Interface
In short API, and most people know the acronym. An application programming interface is an option of instantly using and engaging with other software at the same time. Maybe there will be a need for engaging with another platform or other software and it would be useful if you can do so without limitations and restrictions.
Also, there is the option of sharing, for example on Facebook, YouTube, and other popular platforms. If your program enables it, you will be able to reach a considerably larger number of viewers.
What they see
Now, your content should be crystal clear, or in other words, your software should support 4K or HD videos. Basically, if the software can stream high-quality video content, it allows for a better experience for the audience. Is the audio excellent, and is the video clear, or are there pauses and bugs? Is the connection stable and does the platform instantly transmit all the generated data? These factors play a huge role as you could lose a lot of loyal followers if the content quality is not up to standards.
Look at all these factors when choosing the right software to start creating high-quality streaming content. We wish you the best of luck.
