Facebook is one of the best platforms to grow your followers. It is a great place to market your brand, profile, or services and gain more attention. Facebook is known as one of the top social media platforms globally. It is also one of the oldest. As a result, the possibilities for growth on Facebook are endless. Facebook has grown immensely in the past few years. The creators have primarily focused on adding new features to the app. These features were added so that they could benefit from promotions a lot more.
The app added various intricate strategies to itself. These help users to understand the overall working of their accounts. These statistics give you in-depth information about your Facebook account and its functioning. They visually show both your Facebook account’s positive and negative points. In this manner, you can understand your tasks more efficiently.
Stats show you exactly what your followers expect from you. Therefore, you can deliver to them more effectively. You can also see your mistakes while posting and try to work on them. Facebook stats will also show you how active your followers are. It will also show you the exact time of how busy they are so that you can post efficiently. Considering statistics is an essential strategy to help grow your account. If you are an influencer account and use Facebook for promotions, stats are highly crucial. However, it is also vital that you know your stats well. There are a few key statistics that you should mainly use. Here are 4 Facebook Statistics Which will help Influencer to grow:
Checking the age statistics of Facebook is very important. This helps you to understand your target audience a lot better. It is said that mostly 25 to 34-year-olds use Facebook. This means that your target audience should be this age group. You should make content that will be appealing to these followers. You can check your followers’ ages by checking your age statistics. These will show you a whole bar graph of your followers and ages.
Similarly, you can customize your content for them. You need to make content that is appealing to this type of audience. Since this audience is old, you need to make more mature content. It would help if you also were more specific with details. Over 36% of the audience of Facebook is 45 years and above. It also contains a majority of Millennials and hardly any Gen-Z users.
Most of the audience on Facebook is highly educated. There are more than 73% of college students on Facebook. These college students are highly educated and are expert advertisers. These show how largely you can gain professional attention on the platform. The demographic group on Facebook consists of 69% of the overall audience of social media. There is 60% of the male population on Facebook and 77% of the female population on the app. The app is highly diverse and inclusive. Therefore there is 35% of a white audience. 74% of black people occupy the app with 72% of Hispanic people.
Age groups from 18 to 29 only occupy 70% of the app. 30 to 49 years olds occupy 77% of the app. The highest-paid population on Facebook is more than 70%. All of these users earn more than $75,000 annually. There is 67% of the rural population on Facebook and 70% of the urban and suburban population.
The engagements on Facebook are pretty consistent. Five comments are made by an average Facebook user every day. Users also like 12 posts daily. This shows how the users of Facebook are very particular about their content and or they choose to interact. If they feel like something is worth commenting on or engaging with, they will interact with it. Therefore, you need to make professional and relevant content to gain attention on Facebook. If you have less than 10,000 followers, you will get 52% engagements every day. This percentage may decrease when you start getting more followers.
More than 500 million people view stories on Facebook daily. This shows how stories are one of the most impactful features of the app. 74% of the users of Facebook visit the app every day. This shows how people are consistent with the app. It also projects the activity of the app regularly. Since people are paying attention to the app more than two times a day, this can benefit your growth. Daily,1.82 billion people are active on Facebook. In a month, 2.7 billion people are seen to be involved. Facebook is growing consistently. Therefore these numbers are also increasing similarly.
Facebook has some very effective marketing strategies. Facebook consists of 55% of total page posts. Out of these, 22.2% are video posts, and 18.5% are link posts. Facebook is one of the apps where most customers discover many new brands. 78% of American users said they found a new brand on Facebook. This shows how people are more open to new businesses and accept them. On Facebook, you can easily find people who may be interested in your industry. This can help a lot to grow your brand and market it.
The organic reach of every post is 5.2% of your profile’s total likes. Facebook groups consist of 1.4 billion people who have joined to learn about various topics. Facebook is also the second most used social media platform for marketing purposes. The advertisement on Facebook is also highly effective. Almost 11 clicks on ads are covered by an average user every month on Facebook. Facebook has also covered 80.4% of the total e-commerce sales in the US.
These are 4 Facebook statistics that can help you as an influencer to grow. We hope that these were useful to you and could help you build your account on Facebook.